Are you keen to start a YouTube channel, but feel like you need a little bit of encouragement?
YouTube is a very saturated place to put out content, so in order to have success you’ll have to be GOOD. But there’s always room at the top if you’re the best, regardless of when you start!
I’ve put together some key tips here about what will make you STAND OUT when starting a YouTube channel in these modern times.
1) Just START
I still think the most important thing is just starting.
The only way to really find out if YouTube is for you is to try it. We all communicate in different ways. Some people like writing, others podcasting and some – if you’re really lucky – are natural in front of a camera.
But yeah, the only way to really find out is to just start videoing, start providing value and get the ball rolling. It’s all about progress, not perfection.
2) High Quality Production
In today’s day and age what’s really important is production quality. People are starting to LEVEL UP with their editing and content, as well as creativity in general. So you have to have amazing, top-notch editing in order to stand out from the crowd and get noticed.
This, combined with really informative, value-bringing content is what is gunna stand out these days.
Be informative, provide value and make it look sick.
3) Having Little Equipment is NOT an excuse
When I started out I used my iPhone 5.
But with phones like the new iPhone 11 Pro – yous have all got no excuse! Honestly.
The new iPhone camera is better than my big Sony A7 in some ways – it’s crazy how good the cameras are on phones now.
The same applies for starting a podcast. The microphone on your phone is perfectly capable. Really, all the equipment you need to get started is right there. It’s literally in your hands!
4) Make sure you nail the TITLE and the THUMBNAIL
Nailing the title and thumbnail is one of the most important parts of YouTube.
You can make the best video ever but, unfortunately, if the title and thumbnail are wrong, it just gets no views.
And again, the opposite could happen – people could have really crappy content but if the title and thumbnail are good, people are gonna click on it.
There’s plenty of ways you can learn how to create a great title, you just have to put in the work!
“To come up with an interesting title, ask yourself why somebody would want to watch your video in the first place. What’s in it for them? Why should they care? Once you’ve identified your main selling point, put it front and center in your title. Try to make people feel like they’ll miss out on something great if they don’t watch your video”
Animatron – Video Marketing company
Overall, I think informative, high-quality production and content is the go-to in the fitness industry. You just need to start, using the means available to you, be consistent, and make sure you nail the basic things like titles and thumbnails.
Bedrina, O. (2019). Writing Great Video Titles Isn’t as Hard as You Think. [online] Wave.video Blog. Available at: https://wave.video/blog/great-video-titles/ [Accessed 12 Jan. 2020].